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Social Media

 Social Media



Human beings are social creatures. We need the companionship of others to thrive in life, and the strength of our connections has a huge impact on our mental health and happiness. Being socially connected to others can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life. On the flip side, lacking strong social connections can pose a serious risk to your mental and emotional health.

In today’s world, many of us rely on social media platforms such as Facebook, Twitter, Snapchat, YouTube, and Instagram to find and connect with each other. While each has its benefits, it’s important to remember that social media can never be a replacement for real-world human connection. It requires in-person contact with others to trigger the hormones that alleviate stress and make you feel happier, healthier, and more positive. Ironically for a technology that’s designed to bring people closer together, spending too much time engaging with social media can actually make you feel more lonely and isolated—and exacerbate mental health problems such as anxiety and depression.


The positive aspects of social media

While virtual interaction on social media doesn’t have the same psychological benefits as face-to-face contact, there are still many positive ways in which it can help you stay connected and support your wellbeing.

Social media enables you to:

  • Communicate and stay up to date with family and friends around the world.
  • Find new friends and communities; network with other people who share similar interests or ambitions.
  • Join or promote worthwhile causes; raise awareness on important issues.
  • Seek or offer emotional support during tough times.
  • Find vital social connection if you live in a remote area, for example, or have limited independence, social anxiety, or are part of a marginalized group.
  • Find an outlet for your creativity and self-expression.
  • Discover (with care) sources of valuable information and learning

How Facebook, Twitter, Social Media Make Money From You

An astounding number of people use social media each day, so it's a fair question to ask, "How do social media companies make money while offering so many free services?" As of Q2 2021, Facebook (FB) had 2.89 billion monthly active users, an increase of 7.18% from the same period the year before.Twitter (TWTR) stopped reporting monthly active users, but the last count in Q1 2019 was 330 million, while LinkedIn had about 310 million monthly active users as of Q2 2021.

Such volume is the short answer to the question of how these companies are making money. But that doesn't tell the whole story. Here I explained exactly how the top powerhouse social media companies translate all that volume into cash.

Making Money Through Advertising:

This isn’t a unique observation, but it’s a crucial one: If you’re not paying for the product, the product is you. The real transaction here isn’t you receiving enjoyment in the form of a free temporary distraction created by a media company at great expense, but rather, that media company renting your eyeballs to its advertisers.

For many people, that truth manifests itself most clearly in the television industry.While playing a video in youtube everyone will watch the video, and thus pay at least subconscious attention to the  X minutes or seconds of commercials that are interspersed throughout it.

Social Media's Real Purpose

Advertising isn’t just a way for Facebook and its ilk to perhaps earn a little bit of revenue in between hosting family photos and personal musings. It’s the very purpose of the site’s existence, and the same goes for Twitter and LinkedIn.

Twitter’s status as a place to find instant, unfiltered, democratized updates on everything from celebrity arrests to international civil unrest might make it important to the modern exchange of ideas, but again, that’s secondary to keeping the advertisers happy. Take Twitter’s word for it, directly from one of its SEC filings. The company’s forward-looking statements concern:

"Our ability to attract advertisers to our platform and increase the amount that advertisers spend with us."

and

"Our ability to improve user monetization, including advertising revenue per timeline view."

Does Facebook Make Money From My Profile?


Facebook does not make money directly from any content that you post. This includes photos, videos, text posts, or any other form of communication. Facebook only makes money by placing advertisements throughout its platform that are paid by companies or individuals.

What Types of Advertising Does Facebook Use to Make Money?

The main types of advertising Facebook use are self-serve advertising, targeted advertisements, Facebook Messenger ads, video ads, Facebook Mobile, and data generation.

How Much Money Do One Million Facebook Views Make?

On average, a video on Facebook with one million views can earn you $1,000. Depending on the CPM rate, you can possibly earn over $1,500.

The Bottom Line

From the consumer’s perspective, advertising was originally a way to enjoy a finished product at a notably reduced cost. Without inserts and placements, the newsstand and subscription prices of magazines and newspapers would have to be a multiple of what they are now. In fact, such publications would not be economically viable at all; the rise in price would necessarily reduce the quantity sold to practically zero.

The same applies to broadcast television and most of all to social media sites. In theory, Facebook could just charge that $32.03 average worldwide revenue per user directly to the user, on a subscription basis. The problem is that not only would users either cancel their accounts by the millions—or never agree to pay the subscription fee in the first place—setting a fee would also eliminate the possibility of further dynamism and growth.

For a social media site to go from 300 million users to 2.89 billion and beyond, access has to be easy, almost effortless, and most of all, free. Using an advertiser-supported model, rather than charging each user individually, is unquestionably the easiest way for Facebook to garner as many users as possible. The more users on the site, the greater the number of advertisers willing to engage them, and the more those advertisers are willing to spend. This makes for the most virtuous of circles for Facebook’s management and shareholders.

source:https://www.investopedia.com/

"WE LIVE ONLY ONCE"

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